Two agencies. One newsletter.

How it all Started

• I started my first agency, AdTribe, eight years ago. Since then we've managed $100M+ in ad spend, hired 50+ media buyers, and helped hundreds of businesses grow through paid media.
• Along the way we noticed something interesting. Some of the best media buyers we hired weren't in the US. They were in Eastern Europe. So a few years ago I started Haven, where we help agencies and marketing teams hire elite media buyers from that same network.
• This newsletter is where I share what I'm learning while building both companies. The wins, the mistakes, the experiments, and the operational chaos in between.

What lands in your inbox

• 01

  Running Two Agencies at Once

  The systems, tradeoffs, and what happens when both demand your attention at the same time.

• 02

  Performance Marketing, Honestly

  What's actually working in paid media right now — from someone running campaigns, not just writing about them.

• 03

  Hiring Great People in Europe

  Why European media buyers are some of the best in the world and how to find the ones who'll deliver.

• 04

  The Honest Post-Mortem

  Bad hires, lost clients, strategies I'd reverse. The real cost of getting things wrong — and what I learned.