Why you're getting this: Why you're getting this: You've interacted with Haven or AdTribe before, and this is my weekly-ish update on my journey to building an AI-native agency. Zero pressure to stick around, just click unsubscribe if you don't want to get it.
Alright, let’s get into it.
My personal AI health coach
Just got a Whoop. Now I have both Whoop and Oura Ring on my wrist at the same time, which is a bit much, but I'm not ready to commit to one yet.
Here's what I've been building on the side though. I have a ChatGPT project trained on Peter Attia's book and his full podcast content. I also uploaded my most recent lab results into it. So when I have a question about my health, I'm not googling or waiting for a doctor's appointment. I just open ChatGPT and ask.
It knows my bloodwork and the latest longevity research. It responds like a doctor who actually has time to talk to you and doesn't make you feel like you're being rushed out of the room.
The next step, when I find some free time, is turning this into a Telegram agent that pulls real data from Whoop and Oura. Woke up with low HRV? It tells me to back off today. Slept 9 hours and recovery is high? Push the workout.
Not quite there yet. But it's already one of the most useful things I've built for myself.
Claude + Slack integration
Our Head of Paid Media connected Claude directly to Slack this week, ran a few commands, and got a full Meta account audit out the other end. On the backend it pulled performance data from GoMarble, grabbed our Claude audit skill from GitHub, generated the audit, saved it to GitHub, then asked Claude to turn it into a Gamma presentation.
Decent output for a first test. Still needs a lot of tweaking and training before it's anywhere close to ready.
But the direction is what excites me. If we get this right, media buyers won't have to leave Slack for most of their day. Account health checks, client reports, audits, performance pulls, all from one window. No copy-pasting. No switching tools.
We're not there yet. But this week made it feel possible.
Why hiring senior talent finally makes sense
For years I couldn't afford to hire senior media buyers. The unit economics didn't work. A senior buyer costs 2-3x more but you can't charge clients 2-3x more. So we did what everyone does: hired cheap, trained for 6-12 months, hoped they'd become profitable before they quit.
Now I'm thinking about it completely differently.
Hire the most experienced people you can find. Use AI to 3-5x their output. Clients pay the same rate but get senior-level work instead of someone still learning. The margin holds.
Agencies have always been labor arbitrage. Hire cheap, mark it up, sell it. That model still works. But there's a better one now. Hire the best, build AI systems around them, multiply the output without multiplying the headcount.
We're doing this right now with designers and video editors. Early results are exactly what I hoped for.
Talk soon,
Dmitry