Why you're getting this: You've interacted with Haven or AdTribe before, and this is my weekly-ish update on what I’m working on to build an agency I actually enjoy running. Zero pressure to stick around, just click unsubscribe if you don't want to get it

Alright, let’s get into it.

A few weekends ago I caught the Claude Code bug and didn't leave my apartment for two days.

If you haven't tried it yet, Claude Code is basically a coding assistant that builds things for you from a conversation. You describe what you want and it writes the code.

And it's addictive. Like that first scoop of ice cream where you immediately want another. I'd finish one agent and already have five more ideas in my head. At some point Claude had to literally tell me to stop and finish what I'd started before jumping to the next thing.

Here are the ones I'm most excited about.

  1. Revenue Pulse

Every morning at 6am, I get a Telegram message with a full revenue breakdown: total invoiced for the month vs my goal, split by direct clients, white-label partners, and placement fees. It also shows outstanding invoices, who's overdue, and my current Wise balance.

Before this, I'd open Stripe a few times a week and try to piece it together manually. Now I wake up and the number is just there. Took me a few hours to build, runs on a DigitalOcean server automatically.

  1. Accounts Performance Dashboard

Every Monday at 8am, the agent pulls performance data from all our Meta and Google accounts, compares this week vs last week, checks each account against its ROAS or CPL target, and posts a summary to Slack. It also deploys a live color-coded dashboard to a URL I can share with anyone on the team.

Red accounts get flagged automatically. I used to spend Monday mornings manually checking accounts. Now I open Slack and the work is done.

  1. Lead Follow-Up Agent

This one is probably the most impactful for the business. Every morning it reads my Folk CRM, LinkedIn and email history, call transcripts, Calendly, and Slack signals to figure out who I should follow up with today. It skips anyone I've already contacted in the last two days or who has a meeting booked. Gives me a top 10 list ranked by pipeline status, and drafts a message for each one in my voice.

I still hit send myself. But the hardest part was never writing the message. It was deciding who, when, and what to say.

  1. CRM Organizer

I hate adding notes to HubSpot, just hate it. But keeping context on every lead is the difference between closing a deal and losing it three months later because you forgot what you talked about.

So I'm building an agent that does it for me. Every morning it reads my Slack, LinkedIn DMs, emails, and call transcripts from Fireflies and Fathom, pulls out anything relevant to an active deal, writes a summary, logs it as a note in HubSpot, moves the lead to the right pipeline stage, and creates a follow-up task if one is needed.

  1. Content Agent

This one is a bit meta to mention in a newsletter, but I gave it access to all my past newsletters, LinkedIn posts, call transcripts, and Slack messages. It surfaces content ideas and writes first drafts. This newsletter was started with its help.

The thing I keep coming back to: none of this required a developer. Just me, Claude Code, and a clear picture of what was eating my time.

The bottleneck isn't knowing the tech anymore. It's knowing what to automate. And the only way to know that is to actually track how you spend your time (which, coincidentally, is exactly what we did with our media buyers last month).

More agents in the works. I'll share as I build them.

Talk soon,

Dmitry

Keep Reading